First Step In Demonizing Something : Frame It As A Choice

Jeff Fox
9 min readOct 24, 2022

Whether it actually is a choice or not.

A completely black face mask being held, cupped in two hands before a blurry colorful background.
Photo by John Noonan on Unsplash

In a strange irony we feel safer when there is a villain. Bad guys are dangerous, a malevolent presence threatening our lives with a promise of potential doom. But if at all possible we would vastly prefer a black-hat wearing villain to random and unpredictable uncertainty. We feel far safer when we feel we know what the…

Jeff Fox

A professional dancer, choreographer, theatre creator, and featured TEDx speaker with an honours degree in psychology, two black belts, and a lap-top.